I am a first generation Mexican American. My parents came to the U.S. in the 50s and technology (or lack thereof) kept them from staying in […]

What does culture have to do with marketing? Everything! Culture is what gives us our identity, what is learned, shared and passed on to others. Whether […]

We can’’t escape the influence of social media. Every morning, instead of first reaching for that morning cup of java, we reach for our phones to […]

I’ve spent the last twenty years trying to demystify financial services to my Hispanic clients. Whether it was insurance, banking products, investments or mortgages, it has […]