November 25, 2015

How My Diversity Made me a Better Leader

I am a first generation Mexican American. My parents came to the U.S. in the 50s and technology (or lack thereof) kept them from staying in […]
June 6, 2015

Culture and Marketing

What does culture have to do with marketing? Everything! Culture is what gives us our identity, what is learned, shared and passed on to others. Whether […]
March 12, 2015

Social Media Usage Among Hispanics

We can’’t escape the influence of social media. Every morning, instead of first reaching for that morning cup of java, we reach for our phones to […]
March 11, 2015

In Culture vs In Language

I’ve spent the last twenty years trying to demystify financial services to my Hispanic clients. Whether it was insurance, banking products, investments or mortgages, it has […]
Introduction to NCS